7Up - Hear No Cola, See No Cola, Drink UnCola
by Nancy Martell
c. 1968
60 W. x 30 H. inches (152 x 76 cm)
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In the late 1960's, 7-UP launched their incredibly successful poster and TV campaign UN-COLA. Obviously targeting the young, hip generation and promoting themselves as a fresh alternative to Coke, this poster uses the iconic 1960's psychedelic style!
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