The Hero Land Bazaar, housed in New York's now demolished Grand Central Palace, showcased war-themed displays of technology such as a downed German plane and zeppelin, gas masks, and even the famed British tank "Britannia." The exhibition purported to be a fund raiser for the war efforts but was known the line the pockets of exhibitors and not relief organizations for the war. “The Greatest Spectacle the World Has Ever Seen for the Greatest Need the World Has Ever Known”.